Strike while the sky is hot
Driving along this AM when cut off by a three-lane-diving, cell-phone-talking, social-norms-balking truck emblazoned with Pinnacle Restore cuts us off. Dear Sir, Small Business Owner, Tucson Resident…please understand this: when you drive a GIGANTIC mobile billboard and your message is clearly “I care not for the well-being or safety of ANYONE, nor do I have ANY common courtesy for my fellow commuters,” please don’t be shocked when potential customers assume you just might treat them with the same approach.
Also kinda makes your tagline “We’re there when you need us” seem a bit, well, empty.
Sometimes, the world offers you a reminder that life is a beautiful thing that demands appreciation— moment by moment.